The Last Utopia By Samuel Moyn Essay - 951 Words

Samuel Moyn, in his work The Last Utopia, argues that, at its core, the anticolonial movement was not a human rights struggle, writing, â€Å"If anticolonialism generally spurned human rights, one might say, it was because it was a rights of man movement, with all the prior fidelity to the state that concept implied in modern history.† Moyn’s emphasis on the state here is telling. Because the rights that a nation could provide were particular to its citizens, not international, they could not be human rights. The â€Å"rights of man† were not the rights of all. Further, Moyn views the concept of self-determination as an idea that had to be taken over by human rights. As he states, â€Å"Self-determination would have to give way to human rights.† Through this, it can be seen that he does away with the idea that self-determination and human rights could coexist together. Rather, for human rights to succeed, self-determination had to fail. Between Moyn†™s dismissal of the state as a vehicle to enable the development of human rights to his argument that self-determination and human rights were two concepts that would have to vie for implementation, it is evident that he does not regard decolonization as a human rights struggle. Lynn Hunt, while still criticizing the impact of decolonization on human rights, does not go as far as Moyn in her argument. To Hunt, the signing of the Universal Declaration of Human Rights in 1948 was the epitome of progress towards an international, universal

Understanding The Nursing And Health, Wellness, And...

Conceptual understanding The nurse’s role in Health, Wellness, and Illness is providing education and care related to nutrition, physical fitness, weight control, avoidance of tobacco and alcohol, avoidance of substance abuse, and enhancing holistic care. According to the CDC, in our state,† two-thirds of all adults (65.7%) are overweight.† Obesity is associated with many chronic diseases, and losing weight produces many health benefits such as, improvements in blood pressure, blood cholesterol, and blood sugars, physical mobility, self-confidence etc†¦Ã¢â‚¬  (CDC, 2013) To manage or lose weight lifestyle changes of eating healthier and adding more physical activity is needed. The WHO definition of Health is, â€Å"Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.†(WHO, 2015) Many clients I work with have common diagnoses, but knowing that each individual client needs are different a holistic approach is necessary to achieve desired goals. With my new gained knowledge from our recent studies, I understand that my role as a nurse is not about just following a ‘current’ plan of care, but also continually to assess the client and changing goals or implementing new goals that could improve my client’s health. According to the AHNA, â€Å"nursing practice involves the â€Å"whole body, mind, emotion, spirit, social/cultural, relationship, context, and environment.† (Thornton, L., 2015) Interrelated Concepts I found under theShow MoreRelatednursing philosophy1276 Words   |  6 Pages Nursing Philosophy: My Nursing Abstract Philosophy is a system of beliefs, it is often looked at as an effort to define nursing situations that is observed to exist or happen and serves as the basis for later theoretical formulations. Florence Nightingale the first nurse theorist, philosophy states that nursing is establishing and environment that allows persons to recover from illness. Nursing has four metaparadigms the client, the environment, health and nursing. MetaparadigmsRead MoreNursing Philosophy Essay1278 Words   |  6 PagesNursing is a science in which all the needs of a person are met through the proper use of the nursing process. With health care as a universal human right, it encompasses a process that involves a collaborative care of people of all ages and communities in all settings. Nursing is essential in promoting health, prevention of illness, care of the sick and disabled people in the society. Nursing advocates for the promotion of a safe environment, research, shaping health policies, education and patientRead MoreDiversity Is The Changing Demographics And Economics Of Our Growing Multicultural World1309 Words   |  6 PagesMasereh Jallow Topic: Diversity in Nursing Page 1 Topic: Diversity in Nursing Diversity: The changing demographics and economics of our growing multicultural world, and the long-standing disparities in the health status of people from culturally diverse backgrounds has challenged health care providers and organizations to consider cultural diversity as a priority. Culture is one of the organizing concepts upon which nursing is based and defined. 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She developed the Model of Adaptation based on her theory that all patients must adapt to his/her given situations; we as nurses must guide and encourage positive adaptation for our patients (Roy, 1970). Roy’s grand theory addressed all four of Fawcett’s conceptsRead MoreApplyi ng Anthropology to Nursing Essay1130 Words   |  5 PagesApplying Anthropology to Nursing Medical Anthropology is dedicated to the relationship between human behavior, social life, and health within an anthropological context. It provides a forum for inquiring into how knowledge, meaning, livelihood, power, and resource distribution are shaped and how, in turn, these observable facts go on to shape patterns of disease, experiences of health and illness, and the organization of treatments. It focuses on many different topics including the politicalRead MoreNursing Care Is Necessary When Self Care Deficit Exists776 Words   |  4 Pagestheory, nursing care is necessary when self-care deficit exists. The nurse can analyze the reason for the inability to meet self-care need, set a goal and implement necessary nursing intervention. Individuals have the ability to think, learn and function by themselves independently or through others. According to Orem, health is a state of physical, social well being, mental health and not only the lack of diseases. Individuals interact wit h their environment (George, 2011). The role of nursing in societyRead MoreDifferent Philosophies And New Discoveries Have Created A Foundation That All Nurses Work1339 Words   |  6 PagesNursing has evolved from voodoo and magic to a systematic process of sterile medical procedures. Views on Nursing as a career and who performs nursing duties have all changed in time. Different philosophies and new discoveries have created a foundation that all nurses work from. No matter what philosophy one believes in, it is fair to say all have one thing in common, taking care of ones in need. History goes back to the classical era where Egyptians were known to have remedies that would cureRead MoreNurses And The Practice Of Nursing908 Words   |  4 PagesINTRODUCTION Most professions are identified, recognized, and associated with certain concepts and terminologies that define the particular profession. For the nursing profession, the concepts of health, illness, disease, disability, and wellness are words that most people use to define the role nurses and the practice of nursing. A better understanding of the definition of these terminologies would provide a framework by which clinicians could build upon to create effective practices, educate patientsRead MoreEducational Preparedness956 Words   |  4 PagesNursing is a widely respected and greatly needed occupation in our country today. Healthcare is constantly growing and evolving. Registered Nurses are a vital part of the existence of all communities. Nurses are required not only at inpatient hospital settings, but in schools, offices, community health settings, nursing homes, administration, and the list goes on! Despite both baccalaureate and associate prepared nurses taking the same board exam to practice nursing, educational advancement can

Counseling on Mental Health

Question: Discuss about theCounseling on Mental Health. Answer: Introduction: The main message in the clip Enough Rope- Angels and Demons by Andrew Denton is that individuals suffering from mental disorders faces different struggles and experiences that are not common to the general public. Andrew tries to address how a psychotic patient feels after suffering mental illness and the process the patient undergoes until he fully recovers. (Denton, 2007). He starts the 2007 annual mental health conference which took place in Melbourne in Australia where he first meets different people who had previously suffered from mental illness. Dentons interviews were based on a round in-depth dialogue with individual of note mainly before the studio audience where he would first do a thorough research as preparation for the interview (Denton, 2007). Both the pre-class interviews and that of Andrew Denton included individuals and personalities that had extra ordinary life stories or those that held an interesting profession in the same field. The interviewees revealed some interesting stories about themselves that was not familiar to the audience. Just like Andrews show, the pre-class interview was also conducted in front of some audience guest. The pre- class interview also presented the feature of show and tell just the same way as Andrew Denton show provided. The pre- class interview was also well researched as it was organized in a way that it required to meet the expected standards. Andrew revisited interviews with individuals who are considered to be old in the society especially those who had different stories about their life. This can be equated to those interviewees who were interviewed in class. They too had different experiences. Bibliography Denton, A. (2007). The best of Enough rope. Sydney, ABC Books for the Australian Broadcasting Corporation. Denton, A., CASIMIR, J. (2006). Enough rope 4. Sydney, N.S.W., ABC Books for the Australian Broadcasting Corporation.

Performance Management Budget Control Management

Question: Describe about the Performance Management for Budget Control Management. Answer: Introduction Present report includes analysis of Teddy Bear Ltd by considering its cost performance over the years. For this aspect variance analysis will be done by considering computed variances in part one. In this part, reasons will be identified for its occurrence. In second part Incentive plan will be prepared on the basis of its advantages and disadvantaged. For the implementation of this incentive plan, tool of balance score card will be used. Analysis Variance analysis Variance Analysis refers to the analysis of deviation in financial performance (actual figures) from the organisation budgets according to the standards. It includes isolation of different causes of deviation in actual expenditure and revenue from the budgeted standards. The objective of variance is to identify the amount of increase in direct wages belong to increase in wage rate, a decrease in productivity of the workforce, unanticipated idle time and to extra wages paid due to higher production than the budgeting (Bowersox and et.al.2013). The variance relevant to the Teddy Bear Toy Company have been explained with their formula: Sales Volume Variance: It is a measure of change in contribution or profit due to change in actual and budgeted sales quantity. It evaluates the effect of a change in the level of sales on contribution or profit over a fixed period (Kaplan and Atkinson, 2015). In the present case as the actual sales unit are more than budgeted units which are the reason behind the existence of sales volume variance and due to the same reason contribution is also affected. Formula: In the case of absorption costing = (Actual Unit Sold- Budgeted Units) X Standard Profit per unit. In the case of marginal costing = (Actual unit of sales- Budgeted Units of Sales) X Standard Unit of Contribution per unit. Sale Mix Variance: Change in profit or contribution due to deviation in the proportion of different product from the standard mix can be said as Sales Mix Variance ( Kerzner, 2013) . The change in mix i.e. according to budget sales related to the retail department were 1, 35, 59,407 but the same is 85, 73,285 according to the flexible budget mix, the same kind of change has been analysed in wholesale department. Formula: If standard costing is used: (Actual Unit Sold- Sale according to the standard mix) X Standard profit per unit. If marginal costing is used: (Actual unit sold- Sale according to standard Mix) X Standard Contribution per unit. Flexible Budget Variance: the Flexible budget is a system in the form of income statement which can be adjusted to any level of activity. In this case, the fixed, as well as the variable overhead, are different from the budgeted figures which negatively affected the contribution to $ 15544820. Formula= (Actual amount of overhead) - (Budgeted amount of overhead) Incentive plan Incentive Plans is a technique used by the owner or the higher authorities to encourage, reward exceptional performance and recognise their employees. It usually surpasses the salary and benefits agreement which are given in the form of cash bonus, gift items of non-monetary value (Hofstede, 2012). Advantages: Incentive plans motivate the employees as an extra benefit is availed by the employee in case of achieving a predetermined goal. The advantage available to the employee is that employer increases the level of productivity. Almost all the incentives are tied to earnings, thus with the increase in revenue, an increase in a number of wages also incurred. Therefore the organisation is able to overview the bottom lines in direct proportion to sales generated by the employees (DRURY, 2013.). Disadvantages: From the viewpoint of a businessman a lump sum bonus can be an effective motivator but as the bonus are based on achieving a predetermined deadline, but the same could make an employee resentful, in case the other employee gets a higher bonus. It leads to jealousy and decreases in the morale of employee which negatively affect the quality production of an organisation (Alex Saez, The Disadvantages of Incentive Plans, 2012). As non-cash incentives are provided in some entities, i.e. providing products or services they deal with. This kind of incentive can motivate only in case the employee is having an interest in the no cash reward. If the employee is not interested in the incentive, no extra hard work will be done to achieve it (Crawford, 2014). Hence, it would be more appropriate if the organisations provide some choice of reward, or hire the employees who are interested in the products or services provided by you. In the present case, the incentive is based on the criteria of the place of ordering i.e. if the product is ordered from the internet an additional discount can be availed by the customer. The company should allow an additional discount on the basis of the amount of order rather than the medium through which order is placed. The incentive should be based on the amount of which the customer is purchasing product i.e. higher incentive for a higher amount of purchase. In incentive scheme for employees, currently company is providing bonus to the managers on the basis of their performance like Ben Hamilton received a bonus of $14,633, Jennifer Boyce received a bonus of $23898 and Bill Maxwell did not receive a bonus due to non-satisfactory performance. This approach is viable as it will motivate managers to improve performance to reduce adverse variance. Further, consideration of balance scorecard factors will improve the criteria for evaluation of performance. Balance scorecard Balanced Scorecard can be said for a performance measurement system which evaluates and presents a report on a performance measure of each strategic area of the department. It includes measurement of cost and product, shareholder value measure and cash flow measures too (Kim Langfield-Smith, 2010). From the point of view of customer an information regarding the success of the company in achieving customer value by providing information through lead indicators regarding on-time delivery and number of defects. The following performance measures can be included in Teddy Bear Toy Company: As balanced scorecard assists in measuring the cost, time-based measurement and new product development of an entity, the company should make available relevant information so that the following factors could be measured. This report recommends that a long-term growth and improvement should be provided by the department to increase the profitability of the organisation. All the four perspectives of balanced scorecard i.e. financial, customer, internal business process and learning and growth should be made available in the balanced scorecard according to this report. Recommendations The main focus should be given to customer satisfaction which can be attained through regular feedback and on-time delivery of the appropriate product. The main objective of the organisation by applying these measures should be to focus on capabilities of the organisation to attain enhance internal process through which value of customer and shareholder can be increased (Langfield-Smith, Throne, Smith and Hilton.2012). With the application of these measures, the above-mentioned variances can also be eliminated. References Books Journal Bowersox, D.J. and et.al. 2013. Materials logistics management. International Journal of Physical Distribution Logistics Management. Crawford, J.K., 2014. Project management maturity model. CRC Press. DRURY, C.M., 2013. Management and cost accounting. Springer. Hofstede, G.H. ed., 2012. The game of budget control. Routledge. Kaplan, R.S. and Atkinson, A.A. 2015. Advanced management accounting. PHI Learning. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kim Langfield-Smith and et.al. 2010. Managing the Outsourcing Relationship. UNSW Press. Langfield, S., and Hilton.2012. Accounting and Financial Management. Routledge. Online Direct Material Yield Variance. 2010. [Online]. Available through https://accounting-simplified.com/management/variance-analysis/material/yield.t. [Accessed on 25th September 2016] Saez, A., and Studio, D., 2012. The Disadvantages of Incentive Plans. [Online]. Available through https://smallbusiness.chron.com/disadvantages-incentive-plans-56703.. [Accessed on 25th September 2016]

Blood Transfusion free essay sample

The purpose of this module is to teach the clinical RN the basics of blood, how to administer a blood/blood component transfusion safely, and the hazards of transfusion related to blood administration. This module is indicated for teaching purposes based on the fact that the NHS requires at least quarterly review of blood usage, oversight of blood transfusion practices, documentation of blood transfusion errors, and evidence of corrective actions taken. Results of one study found that individuals lack of knowledge and training, along with inadequate policies and procedures, were the key elements in more than 350 blood transfusion-associated deaths (Bower amp; Craig, 1997) What is a Blood Transfusion? A blood transfusion is a safe, common procedure in which blood is given to you through an intravenous (IV) line in one of your blood vessels. Blood is transfused either as whole blood (with all its parts) or, more often, as individual parts. We will write a custom essay sample on Blood Transfusion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The individual parts include red blood cells, platelets, clotting factors, and plasma. Each year, almost 5 million Americans amp; British need a blood transfusion. While most blood transfusions go well, mild complications can occur and serious problems may develop. The Individual Parts Defined Red Blood Cells -the most numerous blood cell, about 5,000,000 per microliter. Red blood cells make up about 40% of our total blood volume, a measure called the hematocrit. Their color is caused by hemoglobin, which accounts for nearly all of the red cell volume. Hemoglobin is the critical protein that transports oxygen from our lungs to the tissues. Red blood cells are normally shaped as round, biconcave discs. Red Blood Cells Image obtained from http://embryology. med. unsw. edu. au/Notes/heart20. htm) Platelets -the smallest of the three major types of blood cells, are only about 20% of the diameter of red blood cells and the normal platelet count is ~150,000-350,000 per microliter of blood. The principal function of platelets is to prevent bleeding. Platelets (Image obtained from http://ouhsc. edu/platelets/Platelets/platelets%20intro. html) Clotting Factors -proteins in the blood that control bleeding. Plasma -a pale yellow fluid that consists of about 92% water and 8% other substances, such as proteins, ions, nutrients, gases, and waste products. It is a colloidal solution which is a liquid containing suspended substances that do not settle out of solution. Most of the suspended substances are plasma proteins, which include albumins, globulins, and fibrinogen. Plasma volume remains relatively constant. Normally, water intake through the digestive tract closely matches water loss through the kidneys, lungs, digestive tract, and skin. Plasma (which is in the yellow) Image obtained from : http://www. mhhe. com/biosci/esp/2001_saladin/folder_structure/tr/m1/s2/ Brief History of Blood Transfusions 665 The first Blood transfusions of record take place. Animal experiments conducted by Richard Lower, an Oxford physician started as dog-to-dog experiments and proceeded to animal-to-human over the next two years. Dogs were kept alive by the transfusion of Blood from other dogs. 1795 In Philadelphia an American physician, Philip Syng Physick, performed the first known human Blood transfusion, although it was not published. 1818 James Blundell, a British obstetrician, performed the first successful transfusion of human Blood to a patient for the treatment of postpartum hemorrhage. Using the patients husband as a donor, he extracted a small amount of Blood from the husbands arm and successfully transfused the wife using a syringe. Between 1825 and 1830, he performed ten documented transfusions, five of which proved beneficial to his patients, and published the results. He also devised various instruments for performing Blood transfusions. 1901- Karl Landsteiner, an Austrian physician, and the most important individual in the field of Blood transfusion,  documented the first three human Blood groups (based on substances present on the red Blood cells), A, B and O. 902. A fourth main Blood type, AB was found by A. Decastrello and A. Sturli. Blood Basics Every person has one of the following blood types: A, B, AB, or O. In addition, every persons blood is either Rh-positive or Rh-negative. The blood used in a transfusion must work with your blood type. If it doesnt, antibodies (proteins) in your blood attack the new blood and can make you sick Image obtained from http://en. wikipedia. org/wiki/File:ABO_blood_type. svg Red Blood Cell Compatibility * Group A – has only the A antigen on red cells (and B antibody in the plasma). Therefore, a group A individual can receive blood only from individuals of groups A or O (with A being preferable), and can donate blood to individuals with type A or AB. * Group B – has only the B antigen on red cells (and A antibody in the plasma). Therefore, a group B individual can receive blood only from individuals of groups B or O (with B being preferable), and can donate blood to individuals with type B or AB. * Group AB – has both A and B antigens on red cells (but neither A nor B antibody in the plasma). Therefore, an individual with type AB blood can receive blood from any group (with AB being preferable), but can donate blood only to another type AB individual. * Group O – has neither A nor B antigens on red cells (but both A and B antibody are in the plasma). Therefore, a group O individual can receive blood only from a group O individual, but can donate blood to individuals of any ABO blood group (i. e. A, B, O or AB). If anyone needs a blood transfusion in an extremely dire emergency, and if the time taken to process the recipients blood would cause a detrimental delay, O Negative blood can be issued.

Biography of African American Senator Hiram Revels

Biography of African American Senator Hiram Revels It took until 2008 for the first African American to be elected president, but remarkably the first black man to serve as U.S. senator- Hiram Revels- was appointed to the role 138 years earlier. How did Revels manage to become a lawmaker just years after the Civil War ended? Learn more about the life, legacy and political career of this trailblazing senator. Early Years and Family Life Unlike many blacks in the South at the time, Revels was not born a slave but to free parents of black, white and possibly Native American heritage on Sept.  27, 1827, in Fayetteville, N.C. His older brother Elias Revels owned a barbershop, which Hiram inherited upon his sibling’s death. He ran the shop for a few years and then left in 1844 to study at seminaries in Ohio and Indiana. He became a pastor in the African Methodist Episcopal Church and preached throughout the Midwest before studying religion at Illinois’ Knox College. While preaching to blacks in St. Louis, Mo., Revels was briefly imprisoned for fear that he, a freeman, might inspire enslaved blacks to revolt. In the early 1850s, he married Phoebe A. Bass, with whom he had six daughters. After becoming an ordained minister, he served as a pastor in Baltimore and as a high school principal. His religious career led to a career in the military. He served as a chaplain of a black regiment in Mississippi and recruited blacks for the Union Army. Political Career In 1865, Revels joined the staffs of churches in Kansas, Louisiana  and Mississippi- where he established schools and started his political career. In 1868, he served as an alderman in Natchez, Miss. The next year, he became a representative in the Mississippi State Senate. â€Å"I am working very hard in politics as well as in other matters,† he wrote to a friend after his election. â€Å"We are determined that Mississippi shall be settled on a basis of justice and political and legal equality.† In 1870, Revels was elected to fill one of Mississippi’s two empty seats in the U.S. Senate. Serving as a U.S. senator required nine years of citizenship, and Southern Democrats challenged Revels’ election by saying he didn’t meet the citizenship mandate. They cited the 1857 Dred Scott decision in which the Supreme Court determined that African Americans weren’t citizens. In 1868, however, the 14th Amendment granted blacks citizenship. That year, blacks became a force to contend with in politics. As the book â€Å"America’s History: Volume 1 to 1877† explains: â€Å"In 1868, African Americans won a majority in one house of the South Carolina legislature; subsequently they won half the state’s eight executive offices, elected three members of Congress, and won a seat on the state supreme court. Over the entire course of Reconstruction, 20 African Americans served as governor, lieutenant governor, secretary of state, treasurer or superintendent of education, and more than 600 served as state legislators. Almost all the African Americans who became state executives had been freeman before the Civil War, whereas most of the legislators had been slaves. Because these African Americans represented districts that large planters had dominated before the Civil War, they embodied the potential of Reconstruction for revolutionizing class relationships in the South.† The sweeping social change spreading across the South likely made Democrats in the region feel threatened. But their citizenship ploy did not work. Revels’ supporters argued that the pastor-turned-politician had been a citizen. After all, he’d voted in Ohio in the 1850s before the Dred Scott decision changed the citizenship rules. Other supporters said that the Dred Scott decision should have only applied to men who were all black and not mixed-race like Revels. His backers also pointed out that the Civil War and Reconstruction laws had overturned discriminatory legal rulings like Dred Scott. So, on Feb. 25, 1870, Revels became the first African American U.S. senator. To mark the groundbreaking moment, Republican Sen.  Charles Sumner of Massachusetts remarked, â€Å"All men are created equal, says the great Declaration, and now a great act attests this verity. Today we make the Declaration a reality†¦. The Declaration was only half established by Independence. The greatest duty remained behind. In assuring the equal rights of all we complete the work.† Tenure in Office Once he was sworn in, Revels tried to advocate for equality for blacks. He fought to have African Americans readmitted to the Georgia General Assembly after Democrats forced them out. He spoke out against legislation to maintain segregation in Washington, D.C., schools and served on labor and education committees. He fought for black workers who’d been denied the opportunity to work at the Washington Navy Yard simply because of their skin color. He nominated a young black man named Michael Howard to the U.S. Military Academy at West Point, but Howard was ultimately refused entry. Revels also supported the building of infrastructure, levees and railroad. While Revels advocated for racial equality, he did not behave vengefully toward ex-Confederates. Some Republicans wanted them to face ongoing punishment, but Revels thought they should again be granted citizenship, as long as they pledged loyalty to the United States. Like Barack Obama would be more than a century later, Revels was hailed by his fans for his skills as an orator, which he likely developed because of his  experience as a pastor. Revels served just one year as U.S. senator. In 1871, his term ended, and he accepted the position of president of Alcorn Agricultural and Mechanical College in Claiborne County, Mississippi. Just a few years later, another African American, Blanche K. Bruce, would represent Mississippi in the U.S. Senate. While Revels only served a partial term, Bruce became the first African American to serve a full-term in office. Life After the Senate Revels’ transition into higher education didn’t spell the end of his career in politics. In 1873, he became Mississippis interim secretary of state. He lost his job at Alcorn when he opposed the reelection bid of Mississippi Gov. Adelbert Ames, who Revels accused of exploiting the black vote for personal gain. An 1875 letter Revels wrote to President Ulysses S. Grant about Ames and the carpetbaggers was heavily circulated. It said in part: â€Å"My people have been told by these schemers, when men have been placed on the ticket who were notoriously corrupt and dishonest, that they must vote for them; that the salvation of the party depended upon it; that the man who scratched a ticket was not a Republican. This is only one of the many means these unprincipled demagogues have devised to perpetuate the intellectual bondage of my people.† In 1876,  Revels resumed his work at Alcorn, where he served until retiring in 1882. Revels also continued his work as a pastor and edited the A.M.E. Church’s newspaper, the Southwestern Christian Advocate. In addition, he taught theology at Shaw College. Death and Legacy On Jan. 16, 1901, Revels died of a stroke in Aberdeen, Miss. He was in town for a church conference. He was 73. In death, Revels continues to be remembered as a trailblazer. Just nine African Americans, including Barack Obama, have won election  as U.S. senators since Revels time in office. This indicates that diversity in national politics continues to be a struggle, even in a 21st century United States far removed from slavery.

MGT501 - Management and Organizational Behavior Mod 5 SLP Essay

MGT501 - Management and Organizational Behavior Mod 5 SLP - Essay Example That made the results of this survey quite interesting to me. Starting with leadership profile, it came out as participative or democratic. I was not too surprised with that. I have taken these a few times in the past and they usually come out that way. It is said, that good leaders use all three styles which would include authoritative and declarative and certainly I can think of times that those are useful too. However, I believe that employee buy in is very important to success and that usually shows. This seems to be the way to have a department that is always functioning at its best. There are things that I know well about the job and things they know well. There is a much better chance we will be successful as a team. My strengths are related to getting the most out of my employees by asking for and using the ideas that they have. Involving them in some of the decision making and allowing them to come up with and use good ideas make process change much easier also. I help my employees grow. This type of leadership can get out of hand if the leader is not aware when they are leaning on the employees to much. They employees must still see this person as a leader with some power. People will not follow a leader that has not power. The organizational survey answered all of my questions. It is an autocratic workplace. Wouldnt you know it? Seems to make sense that we are always out of sync now. It appears I have a good reason to look for a job in another culture which is what I have been thinking for awhile. It appears that what I believe about employees and what the organization believes are the direct opposite as they like to tell them what to do and do not seek buy in. This is pretty old fashioned in its method of driving an organization. I have been here about a year and when I interviewed, the organization presented itself quite differently. These kinds of surveys

Contemporary Issues in Strategic Management Assignment

Contemporary Issues in Strategic Management - Assignment Example There have also been many chief executives at the company but the latest expansion was under the stewardship of Mr. Sarin who was taken from the Coca-Cola Company. Its growth has been mostly of the acquisition type and this has seen it assume the level of operating on economies of scale. This case below, therefore, undertakes to analyze the value chain framework, unearth the key competencies and then lineate the strategic development of the company to the main goals and objectives.  Ã‚   Value Chain refers to the activities taking place in a business and related to the competitive strengths of the company. The value chain has two major branches; primary activities and support activities. Primary activities are the activities of a company that are concerned with the creation and delivery of a product. Support activities are all those activities that increase the efficiency of primary activities. One of the primary chain activities is the inbound logistics operations. These activities concern themselves with storage of materials that are sourced externally. Outbound logistics, on the other hand, are all the activities that are used to get the finished company products to the buyers. Marketing and sales services are activities that are concerned with giving the information to the consumers about the availability of the goods and services in a company.  Ã‚   Key competencies are the activities of strength that are used to create a positive advantage of the company above others by utilization of its key strengths. The core competencies may take the form of effective people management as well as investing in the strength of the brand of the company. Moreover, the company can decide to sell its wares at a lower price which would culminate into cost advantages.

Teacher Perspectives on Play Essay Example | Topics and Well Written Essays - 250 words

Teacher Perspectives on Play - Essay Example I knew that they were playing because they seemed to be having too much fun and had no idea when the bell rang and they had to return to the lesson. Most of them were playing; while, some were just standing around and watching. They were not playing because they were not having fun. The arrangement of the classroom did not support the play the children were playing but they were creative enough to organize tables and chairs as if they were in some kitchen, having food. Furnishings and materials neither restricted the play not supported it. It was kind of a simple play in which only tables and chairs were needed. On daily schedule, the children had only one hour to play. The rest four hours were continuous classes- two hours before the play and two after it. I saw the children playing pretend kitchen, but after they had enough of it, they started playing hide and seek. My observation matched with the teacher’s responses. She had already told me that her children played in the lunch time for about an hour. The only difference I felt was that the children did not go for any outdoor activity that day, and just remained indoors and

The role of Italian export in eastern Europe market of Pasta

The role of Italian export in eastern Europe market of Pasta Introduction Main goals This report aims to be a complete and accurate analysis of the pasta market in Eastern Europe, and to show how three of the most important italian pasta exporters were able to penetrate in this market. We will also show the possibility of growth of this market and his development for years to come. Some informations about Russia and Poland I decided to analyze these two countries because, as I will explain in more detail below, historical and political reasons led the people to have similar food consumption. However, beyond other differences much more pronounced (like the geographical size or the number of inhabitants), both countries have a market characterized by the importation of pasta from Italy almost identical. Yet a country is a member of the EU, the other not. One enjoys the privileges of Europe treaties and has no duty. The other keeps the ruble and taxes and tariffs influence over the consumption of imported products. 1.2.1) Russia The collapse of the Soviet Union has brought about great changes in Russia. The economy was centrally planned and has now become a global market. The economic reforms in 1990 have privatized industry factory, except for some strategic sectors such as energy and defense. To know the real power of Russia, I ´d like to show you that this country is the largest exporter of natural gas in the whole world, the second oil exporter and the third exporter of aluminum steel. This makes Russia an economically strong country, but weak about fluctuations on the variability of commodity prices. After a long economic crisis (1998), the economy began to grow on average 7%. However, the recent global crisis influenced heavily the new middle class. The Central Bank of Russia used a third of its 600 billion U.S. dollars in international reserves to avoid the crisis and stabilize the ruble. The government has also spent $ 200 billion for a rescue plan to increase liquidity in financial sector and aid for Russian companies. In 2010 happens disastrous situation from the environmental point of view, with a severe drought and wildfire in central Russia that have reduced agricultural production, leading to a ban on wheat exports for the year, and increase in other sectors, such as manufacturing and retail trade (but the growth is really slow). 1.2.2)Poland. In 1990, Poland has begun a policy of economic liberalization and today is one of the most active transition economies. Before 2009, GDP had grown by about 5% per year, mainly due to inflows of EU funds. GDP per capita is still below the EU level, but it is among the most high in the Baltic states. Unfortunately, EU membership was blocked by the unemployment rate to 11.8% for the year 2010 and for inflation to 4.2%, above the upper limit of the target audience of the National Bank and the deficit of public sector budget went to 7.9% of GDP, for the crysis events. The countrys potential held back by lack of modern infrastructure, an inefficient commercial court, a code of hard work and too much bureaucracy. Russia Poland GDP (purchasing power parity)  [1]   $2.229 trillion (2010 est.) $2.147 trillion (2009 est.) $2.331 trillion (2008 est.) $721.7 billion (2010 est.) $698.6 billion (2009 est.) $687 billion (2008 est.) GDP real growth rate: 3.8% (2010 est.) -7.9% (2009) 5.2% (2008) 3.3% (2010 est.) 1.7% (2009 est.) 5.1% (2008 est.) GDP per capita (PPP): $15,900 (2010 est.) $15,300 (2009 est.) $16,600 (2008 est.) $18,800 (2010 est.) $18,200 (2009 est.) $17,800 (2008 est.) GDP composition by sector: agriculture: 4.2% industry: 33.8% services: 62% (2010 est.) agriculture: 3.9% industry: 31.8% services: 63% (2010 est.) Labor force by occupation: agriculture: 10% industry: 31.9% services: 58.1% (2008 agriculture: 17.4% industry: 29.2% services: 53.4% (2005) Unemployment rate: 7.6% (2010 est.) 8.4% (2009) 11.8% (2010 est.) 11% (2009 est.) Population below poverty line: 13.1% (2009) 17% (2003 est.) Investment (gross fixed): 18.9% of GDP (2010 est.) 19.5% of GDP (2010 est.) Public debt: 9.5% of GDP (2010 est.) 8.3% of GDP (2009 est.) 50.5% of GDP (2010 est.) 46.4% of GDP (2009 est.) Inflation rate (consumer prices): 6.7% (2010 est.) 11.7% (2009) 2.4% (2010 est.) 3.5% (2009 est.) Industr. production growth rate: 8.3% (2010 est.) 6.5% (2010 est.) Exports: $376.7 billion (2010 est.) $303.4 billion (2009 est.) $160.8 billion (2010 est.) $142.1 billion (2009 est.) Exports partners: Netherlands 10.62%, Italy 6.46%, Germany 6.24%, China 5.69%, Turkey 4.3%, Ukraine 4.01% Germany 26.06%, Italy 6.84%, France 6.78%, UK 6.38%, Czech Republic 5.85%, Netherlands 4.14% Imports: $237.3 billion (2010 est.) $191.8 billion (2009 est.) $167.4 billion (2010 est.) $146.4 billion (2009 est.) Imports partners: Germany 14.39%, China 13.98%, Ukraine 5.48%, Italy 4.84%, US 4.46% Germany 28.08%, Russia 8.65%, Italy 6.5%, Netherlands 5.59%, China 5.27% Debt external: $480.2 billion (2010 est.) $467.2 billion (2009) $252.9 billion (2010 est.) $239.6 billion (2009 est.) 1.3)Some information about the industries 1..3.1) Barilla S.p.a. Barilla S.P.A. is an international food company founded in 1877 in Parma. The company is still privately held, and remains in family ownership and control also today. Barilla_pasta_logo.svg.png Barilla Group control multiple brands. The most famous are: Mulino Bianco, Pavesi, Voiello, Alixir, Wasabrod, Misko, Filiz, Yemina and Vesta. The Group has several production plants all over the world: in Italy, Greece, France, Germany, Russia, Sweden, Turkey and United States, but the central office remains in Parma. Barilla Pasta produces various kinds of pasta and bakery products; is one of the worlds leader in pasta, with 25% of the US market and 40% of European Market. Barilla produces 4,000 tons of dried pasta annually in over 120 shapes and sizes. It is also the leading seller of bakery products in Italy. After the acquisition of the Swedish company Wasa, Barilla became the worlds major producer of flatbread. The Group has 16,000 employes, control 20 different brands and has a turnover of 4.5 billion euros. This market giant produce every year 3 ´000 ´000 tons of food products. In East Europe, the group is present in different countries: according to the website information, is present in Poland from 1999 with the brands Wasa, Barilla and Mulino Bianco. In Russia is present a bakery plant, and 880 people works there. Barilla set his presence in Moskow from 2003 and sell products like Barilla, Harry ´s and Wasa. In Sweden the society is present since 1999, with offices, production plants and a mill. 545 employees works for the group in Filipstad, and create food for brands Wasa and Barilla. 1.3.2)Pasta Zara Pasta Zara S.p.A. Italian food is specialized in the production of pasta, founded in1898 with factories in Riese Pio X (TV) and Muggia (TS). The company is the leading exporter of pasta in the world and the second in terms of production. Exports represent 95% of the market for Pasta Zara, and 13.5% of meals eaten in the world is Zara, in 2009 has sold 208,000 tons of pasta. Actually exports to 97 countries and increased sales particularly in Asian markets, America and Russia. In its continued growth, Pasta ZARA has launched an industrial development plan with the aim is to increase the production capacity from current 208,000 tons per year to about 320 thousand tons by 2015. It works about 300 people in his factory, and is one of the few italian companies that succesfully survived the recent financial crisis.logozara.png Pasta Zara has also been active for years an interesting collaboration with the Italian chefs, and is an active social life of its region by promoting a number of sporting and culinary events, as well as sponsoring several youth sports teams. 1.3.3) De Cecco It was founded in 1886 in Fara San Martino by Filippo Giovanni De Cecco. His father, Nicola De Cecco, a few years ago produced flour in a small local mill. As early Filippo De Cecco had the insight to properly dry the pasta so that they can maintain and withstand the long journeys to America. The current factory in Fara San Martino was built in the early 70s when that age was no longer able to produce the quantities required by the market. In 1950 it was rebuilt in Pescara on the industry model of the former mill town from the years 20 and almost completely destroyed during World War II. Industry Pescara De Cecco is called Mill and De Cecco pasta and is a public limited company controlled by the parent F.lli De Cecco di Filippo Fara San Martino SpA. De Cecco pasta produces water-based and durum wheat, although the laws in many countries allow the use of blends based on durum wheat and wheat flour that are called semolina. Pasta De Cecco has spread to 90 countries around the world inc luding Italy, Great Britain, Japan, United States, and France for over 100 years. It has recently started exporting in Mongolia. logo_home.png The pasta market in east Europe 2.1) What is pasta Pasta is a so popular food for many reasons: its nutritional value, taste and convenience. This is a healthy and important part of a balanced diet (such as mediaterranea). The inventor of pasta is still unknown: legends says Marco Polo imported from the east, while for others the differences between western and eastern pasta are too great, and they think that the Etruscans were the first to prepare pasta. There are two kind of pasta: fresh or dried. The dry consists of semolina, which is produced by grinding kernels of durum wheat. Sometimes other grains are also used. The semolina is mixed with water to form a dough. Usually, the fresh pasta is prepared by adding eggs too. You can enrich the mixture with other ingredients such as spinach, tomatoes and saffron to change its color. The dough is kneaded until it reaches the right consistency, and then is pushed (extruded) through a metal disk with holes. The size and shape of the holes in the disk determine what shape of pasta will be. When the pasta reaches the right length, is cut with knives. The paste is then sent through large dryers which circulate hot, moist air to slowly dry the pasta. The pasta is then packed in bags or boxes. The fresh pasta instead should be consumed within a few days of preparation, without the stage of drying. The most popular type of pasta in the world is spaghetti. 2.2) Similarity and differences between east and west market The differences between these two worlds are very marked. In west side, pasta is the most common food ever, on the other, at best, a simple seasoning. Export pasta in these countries does not mean selling a product, means to make them share as a lifestyle. Some Italian companies there are trying, even now. 2.2.1) Russia and Poland Pasta Market Historical reasons (including the three partitions of Poland in 1772, 1773 and 1775) and social behaviours urge me to consider the current pasta market of Russia and Poland as similar in many aspects, both unique, but distinct from those of Western Europe. These two markets, so similar to consumer preferences, have one big difference: Poland is a member of the European Union, and as such have access to products faster and cheaper, in the case of Russia, but the products are burdened with duties and exchange rates. The Russian and Polish food market is highly fragmented and there is not a single monopoly; the top 10 retailers only reach a market share of 10 percent (datas from 2006). In these two countries, traditional trade detail shop are common, in Russia still remain the Soviets (small independent stores), representing three quarters of total food sales. However, in both countries are becoming more modern retail chains. Hypermarkets and supermarkets are growing rapidly. Most of them have started business in Moscow and are now slowly expanding into other regions. The centerpiece of the food market and based for all foreign companies wishing to spread throughout the country is the area of Moscow and St Petersburg. The degree of success for future expansion can be examined by the successful sale of their products at the increasingly large middle class and upper-middle in these cities. The most important fair in this area is World Food Moscow, held annually in September. The fair is an internat ional fair, the bigger and largest in central and eastern Europe. Manufacturers who want to introduce their products and brands in the Russian market must participate to this event (with nearly 1,300 exhibitors and 60,000 visitors, most of them are international wholesalers and retailers of food). Prices are not set by law, but vary from region to region. This is due to differences in income and cost of living across the country. Russians spend a higher percentage of their income than consumers desserts in many other countries. In 2007 the total consumption was 1.1 million tonnes. About taxation, the prices of modern retail stores are subject to a 18% value added tax (VAT) flat rate which can make it difficult to compete. Import tariffs can vary from 5-20 percent depending on the product and the country is imported from has the status of most favored nation. In the case of Italy, the nominal tax rate is 20 per cent. Poland does not have these problems because it adheres to the Schengen Treaty and E.U. and the goods may be imported without tariffs. In general, corruption and bureaucracy are the major obstacles to doing business in Russia. However, the Russian government abolished many requirements and simplified import licensing and reduction of existing non-tariff barriers, the accession to the World Trade Organization. Food companies who want to import into Russia must apply for certification by the Russian Agency for Health and Consumer Rights, which confirms the safety and quality standards. In these countries, where for historical and social reason consumption of pasta is naturally very small, extensive marketing campaigns are needed, a lot of patience and creativity to support the business. It s very interesting to note that the lack of duties has facilitated the export of pasta in Poland. But what we can analyze from Russia? If we apply corrections to the data due to distortions and normalize the population, we get very similar fuel consumption. So is it true that the duties will not affect this business? No, for one simple reason: in Russia imported pasta is a luxury item. It is certainly not a few rubles on the price that discourages the wealthy citizens of Moscow from buying Italian products. Because the larger part of these products is sold in Moscow. and St. Petersburg, the remaining part of Russia is not a consumer of Italian products. A reduction of duties could encourage the spread of pasta between other groups of the population, while businesses might think of high gamma products for rich citizens. 2.2.2) West-Europe pasta market In the Europe of the east, the pasta is a well- known food. Its nutritional and organoleptic characteristics make it an excellent food, balanced and healthy for human consumption. In fact, the pasta is also at the base of the Mediterranean diet. Production volumes is estimated at 3.2 million tones, and continues to grow. The italian market in 2009 represented about 1.5 million tons, worth about 2.7 billion euro. Approximately 52% of national production is exported. In 2009, Italian pasta companies have increased their export volumes of around 1, 35%. Pasta is definitely one of the key areas of the Made in Italy, but competition with foreign countries, in particular the European Union is very strong. Despite phenomena of short duration (for example, sales crisis), the Italian pasta continues to be a success in international markets, where consumption is rising everywhere. Overall, they were exported around 1.7 million tonnes of Pasta, worth approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1.7 billion. In particular, 1 million and 145 thousand tons of pasta were exported to EU countries (4% more than last year) and 514 000 tonnes to third countries. As regards the geographical distribution of exports in the rankings of the five largest customers, Germany confirms first place with a share of 20% in quantity, followed by France (16%), the United Kingdom (15%), United States ( 7%) and Japan (5%). In ten years the production of pasta in the world has risen from around 7 million tonnes to around 12 million tonnes. This means that, with about 3.2 million tonnes of production, our country is about 26% of world production of pasta and 75% of the EU at a glance a pasta dish eaten all over the world in 4 and 3 out of 4 in Europe is made with Italian pasta. However, the Italian leadership cannot be taken for granted. New international competitors now face the global market. The gradual reduction in the number of pasta- makers (consider that in 1970 the companies were 450, now about 150) concerned as an indication of the difficulties in the sector. The Italian pasta market, right now, suffering considerable difficulty, as demonstrated by the actions of antirust Italian, which cyclically apply sanctions to the main producers. The Italian market is saturated: the prices are very low compared to the raw material, the number of producers is high and profit margins are very low. But this concern only the Italian pasta. If we add to this the cheap products imported from Spain, but even more from Asia and South America, the situation is really problematic. Many artisan pasta makers have closed, and the remaining have had to made compromises to maintain an adequate levels of prices. There is no place in the market for new innovations. Focus on new forms or in terms of recipes is very difficult because it is a subject already much exploited. Is possible to focus in increase quality level, but the return of sales compared to the price increase requested is not cheap. Sales are down and prices are strongly influenced by the fluctuation of raw material (such as the recent fire in Russia has led to a shortage of grain in the world). Thats why many companies have decided to invest abroad, in America some of the others in East Europe 2.3) General indicators Country tons of pasta produced Italy 3,161,707 Russia 858,400 Poland 150,00 Country Per capita consuption of pasta (kg) Italy 26,0 Russia 6,0 (fast grown) Poland 3,0 (quite stable) Country Average selling price (à ¢Ã¢â‚¬Å¡Ã‚ ¬) Italy 2 Russia 4 Poland 3 Market shares of Italian companies in the area of pasta in Italy 2.4) Consumers behaviour Italy West Europe East-Europe Pasta is a food for all people Is healty and cheap Thousands and thousands of differents brands Brand name and reputation create trusts Recipes are usually fresh and light, tastefull. The buyers knows lots of things about pasta, how to prepare the best recipe, a lot of experience of the product. Is made in Italy Unlimited existence of different size and shapes The package is less important than the brand Possibility of collusion between similar products to keep high prices The original Made In Italy Pasta is an expensive product When controls are are carried out strictly, the product has a good quality Only the most famous brands and names can attract a foreign customer. Expensive marketing campaigns can help selling pasta Cultural mix of italian pasta and west-Europe products can create unpleasant tastes (Pasta with Vodka sauce) Lack of basic knowledge. Especially about cooking time! Fake products are common (unfortunately) Spaghetti, Macaroni, Lasagne, Fettuccine. No more. The package must be as distinctive as brand, especially for the expensive products Fees and taxation keep high prices Quantity of pasta exported (tons) graph.emf The Italian industry in West Europe As seen above, De Cecco and Barilla are two companies leading her Italian pasta. If we add to Zara, the largest exporter of pasta, we get a great deal of products to be sold in these countries. Each of these three companies has followed a different system, with strengths and weaknesses, which we will analyze in detail. 3.1) Barilla As seen previously, export pasta in these countries is difficult because there is no culture of pasta. Barilla has begun the process of its introduction in the country with the acquisition of two companies operating in different sectors. We had to remember that Barilla was sold to U.S. multinational W. R. Grace and Company in 1970. For the company the acquisition was very helpful because it help to increase sales and became famous and powerful. But it remains a national pride in foreign hands. In 1979, Pietro Barilla with his sons repurchase it. Initially, to inject liquidity in the difficult moments of the 80 and 90, the Barilla became partner with Walter Wurth, chairman of Oerlikon Buhrle, a major Swiss company producing weapons. Its probably the first international Italian food company: it begins acquisition of several foreign companies in the same industry, such as the Greek Misko (1991), the Turkish Filiz (1994) and Swedens Wasa (1999). In 1999 opened its office in Poland, where he began to export pasta produced in Italy in local markets. The landing in Russia and not planned, but with the acquisition of Harrys Wasa gain control of these companies small offices in Moscow. We are in 2002 and the situation for a foreign investor is favorable to the resumption of the Russian economy after the financial crisis of 1998. So Barilla decided not only to invest in the country, but also to enhance the production facilities, acquiring the plant Solnechnogorsk. The process is not smooth: 20 million being spent to rebuild the plant Solnechnogorsk after a disastrous fire in 2004. Another 40 million are used, from 2004 to 2007, to improve the production of this plant that produces only for the subsidiarys Harry. Barilla pasta that matter in Russia always comes from Italy. Harrys hand and the colossus of French bread loaves, which produces many varieties suitable for each meal. To bear the internalization, the company has suffered over the years, many structural changes. The holding has also changed over the years several times its operating structure to achieve its present form. Then the system for foreign Barilla provides direct entry into the market, acquiring companies that can provide knowledge and know-how, to use as a base for future expansion of its core business abroad. While this system is characterized as very solid, almost textbook economics, however, is only possible by companies such as Barilla, that have large, very solid financial basis (also accessible through the weapon trade), confidence banks, large availability of money for long-term investment. Although the expansion in Eastern Europe has begun for the last decade, the recent imbalances of the economy are putting a strain on the coffers. barilla organigramma.jpg 3.2)Zara in West Europe Pasta Zara is an unusual case in the Italian industrial sector. While most other food companies producing for the domestic market and possibly export the surplus, since 1958 this company, with rare foresight, has started to export, so that now the export is the main source of income of the company. In Italy it is a little known brand in the main distribution channels, but through some sub-brands popular discount stores. The experience in Eastern Europe began in the 80 and 90. Through small improvements every year, Zara was the first going through uncharted territory. Zaras experience in Eastern Europe is very attractive. Pursuing a long policy of small steps, it has earned the trust of consumers and respected brands and quality. This system is fairly inexpensive, considering that need no infrastructure in place but only an exporter with a warehouse. Must be added also costs of marketing. It s true that with this system Zara has become the largest exporter of pasta in the world but to become it took years of effort, sacrificing the domestic market to focus entirely on exports. And it was really long! But the positive side is that now Zara, while its competitors are suffering and reel, squeezed by banks and crisis, has an enviable financial position, rather it is also able to expand its production facilities. A successful economic policy, therefore, provided to be able to wait many years and do not be alarmed by the lack of results. zara organigram.gif 3.3)De Cecco in west Europe De Cecco has always been the pride of Italian quality. It began to export its products only recently, but in Russia especially stood out for its products in the range Premium Segment. In particular, the company has distinguished itself for its commitment in the use of new technologies, especially the e-commerce and Web 2.0. The use of these powerful new media and online marketing campaigns, combined with the companys presence in social networks and YouTube, have fostered his knowledge outside of Italy. Is too early to comment on the results obtained by De Cecco nellexport online. The system is in fact not be operational until 2007, after a year that had put a strain on the company. It seems that the idea to focus mainly on trade web has been in practice a gamble in which few people believed. In the absence of funds and massive investment, however, seemed a logical solution. In practice it is not exported to Eastern Europe but to explore a whole new space (internet), very little used by Italian companies to sell their products. The data so far are very fragmentary. On social networks, the company has a large number of fans, as well as recipes on youtube channel. This is the first Italian company to have understood the potential of Web 2.0, but there is no practical data on the quantities sold. Despite this, I think this is an excellent system, able to demonstrate that the business is not achieved only with exaggerated amounts of money, but also with good ideas and lots of advertisin g. Future of Pasta market The pasta is a food that is going through a second youth, in recent years. Its nutritional properties make it an excellent item, but not yet adequately known outside the Mediterranean region and North America. From this point of view, the efforts of many Italian companies to showcase the product is impressive, especially in the East of Europe In a few years the consumption of pasta in those countries began to grow exponentially, a sign of the goodness of product. But if the increased consumption of pasta, it makes it necessary to increase the users understanding of the product and best practices on how to consume it. Only in this way, a product still popular but seen as a foreigner will be able to enter definitively into the hearts of people. However, the paste cannot hope to increase its market share in the intensely until remains a niche product of luxury. If this can start to attract more wealthy clients, it must then expand to all other social classes, with appropriate pricing policies and promotional purposes. It should not underestimate the different cultures from which the users come. If in some cases the result of any intersections of recipes is not pleasant, very often you get tasty combinations. The expansion into new markets becomes the only option for companies at home suffer more and more competition. Not only the internal ones (in Italy exists, in each store, tens of hundreds of shapes and products) but also from China and countries in the developing world. It is important to point out then that the real Made in Italy for wine and food products every year suffer more from clones from different countries, much cheaper but with much lower quality. Not only that, the pasta industry is still in danger from the changes in the price of wheat (see fires in Russia that in 2005 and 2010 have destroyed the stocks of that country, a formidable exporter) and in general of market imbalances: particular the recent crisis has led to a negative peak of exports, and fear for one of the key sectors of Italian economy, although it is early to reach definitive conclusions or analysis. But this I can definitely say that the pasta industry will expand only through export. Conclusions The situation of the market for products derived from corn is very precarious. On one side we have the farmers, who are fighting daily against nature to obtain a more healthy wheat, but their efforts are frustrated by the industries that underpaid their product. From other side we have to endure the same companies that increasingly stringent budgetary constraints in order to sell their products, and increasingly fierce competition. Thats why these three large Italian companies have decided to export its products to countries that are foreign to the culture of pasta. Someone called him a chance, something else a fail, but all these companies are fighting every day to sell their products. It s just business, but it is also through these channels that the real Made in Italy spreads. We have seen how difficult it is to enter a different market. is a long-term investment, and massive investments of money, time and energy are required, as well as know-how previously unknown. Until 2009 these companies have made it. With the recent crisis, the situation has deteriorated drastically, and perhaps have a good product will not be enough to save himself. Sources 1) www.istat.it 2) Comtrade 3) www.barillagroup.com 4) www.cia.gov 5) http://www.pastazara.it/ 6) http://www.dececco.it/IT/ Barilla official report 2001 -2010 http://www.eiu.com/public/ Italian Embassy in Moscow www.ambmosca.esteri.it www.confindustria.it www.worldfood-moscow.com http://www.unipi-pasta.it/dati/andam.htm http://www.pasta.it/consumo.htm Tutto il Grillo che conta (Beppe Grillo, Feltrinelli 2006) http://www.intracen.org/appli1/TradeCom/TP_IP_CI.aspx?RP=643YR=2008 16) http://www.pastaria.it/rivista-pasta/russia-un-mercato-promettente/

Causes of the Great War :: World War I History

Causes of the Great War The impact of the First World War is still with us. In many respects the events of modern Europe are a direct result of what happened during World War I. Adolph Hitler himself was a product of the First World War. World War I also gave Russian communists opportunity to overthrow the government in Russia and proclaim communism. The events that took place in "No Mans Land" definetly had an impact on the wars to come. The First World War had many causes. The spark of the Great War was the assassination of the Archduke Franz Ferdinand, soon to be at the throne of Austria-Hungary, and his wife by a Serbian nationalist, while traveling through Sarajevo. The Archduke was chosen as a target because Serbians feared that after he was at the throne, he would continue the persecution of Serbs living within the Austria-Hungary Empire. The Serbian terrorist organization, the Black Hand, had to carry out the assassination. The Arms Race is the second cause. Britain at that time was the largest empire in the world, and it also had the largest navy. The navy was so big and strong because the British needed to protect their empire and maintain the sea routes between the different colonies. Kaiser William of Germany hated and envied Britain for having a stronger navy than his. He increased the German navy and built many warships. Britain responded with building more ships and increasing its navy too. This started a race for building more and better warships and it created tension and competition between those two countries. The system of alliance were another major cause of the War. There was a feud between France and Germany about controlling the colonies, which leads to a greater conflict, the Great War. Europe at that time was divided into two rival alliance systems: Triple Entente that included Great Britain, France, and Russia and the Triple Alliance, which included the Central Powers of Austria- Hungary, Germany, and eventually the Turkish Empire. In order to balance the power, France and Russia signed an alliance. Russia saw itself as the 'protector of Slavs' in the war, and immediately mobilized. When the war began, the German decision that if they were going to have to fight Russia and France, they would strike at France first according to the Schlieffen Plan, and then turn West to Russia.

Contract memorandum Essay

Teri is a firefighter who lives and works in Boston, Ma. She is selling her home and found a buyer named Jack. Teri received an offer from Jack for $300,000. Teri accepts the offer and they sign a contract to that effect. After the contract is signed, Teri learns of a Boston rule that all firefighters must live within the Boston city limits. Teri decides not to move and contacts Jack to let him know she won’t be moving after all. Jack sues Teri in municipal court, asking for specific performance in accordance with the original deal. Teri argues that, although specific performance is usually appropriate in land sales contract cases, the judge has the discretion to deny specific performance. ISSUE #1: Whether Jack is due specific performance? RULES: In Raynor v. Russell, 353 Mass. 366 (Mass. 1967), a police officer had entered into a contract to sell his home. The police officer was planning to move to property in a town more than ten miles from the city, but because a certain statute was accepted by the city in effect requiring its police officers to live within ten miles of it, was not an adequate ground for denying specific performance of the contract sought by the purchaser in a suit in equity. Also stated in Raynor, The court held that †the prospective purchasers were entitled in lieu of the relief granted by the final decree to specific performance upon payment of the purchase price less the amounts already paid as a deposit, as well as interest thereon.† The court also concluded that â€Å"there was not any hardship shown sufficient reason for denying specific performance.† The court held that because specific performance was to be granted, the price set by the oral agreement made by the buyers must be paid. In Joseph A. Cardillo Revocable Trust v. Cardillo, 17 LCR 55 (Mass. Land Ct. 2009), is that Joseph seeks specific performance of the agreement and an order that Charles be compelled to convey the subject property to Joseph for a consideration of $ 125,000. Specific performance is also permitted when the buyer reasonably relied on a contract and the continual assent of the selling party and the buyer’s position has been changed for the worse. Also stated in Joseph, the court ordered â€Å"specific performance of a written agreement between two brothers dividing up a plumbing business that included the purchase by one of the brothers of the other’s 50% interest in the business real estate held by the two as tenants in common.† ANALYSIS: A Judge will grant specific performance in a land or real estate deal as stated in Raynor,†the purchasers were entitled of the relief granted by the final decree to specific performance upon payment of the purchase price less the amounts already paid as a deposit, as well as interest thereon.† Since Teri had signed a contract with Jack the Judge should grant Jack specific performance based on the original agreement. As stated in Joseph, Specific performance is permitted when the buyer reasonably relied on the contract with the seller and the buyer’s position has changed for the worse. CONCLUSION: Therefore, specific performance is not a strict and absolute right and it rests in sound judicial discretion. Jack should receive specific performance because of the duty owed him in the original signed agreement. ISSUE #2 However, will Teri’s circumstances cause the judge to use his discretion and deny specific performance? RULES: In A. B. C. Auto Parts, Inc. v. Moran, 359 Mass. 327 (Mass. 1971), the plaintiff appeals from a final decree in the Superior Court denying specific performance of an alleged oral contract to sell property in Cambridge and ordering the return to the plaintiff with interest of the deposit it paid to the defendant concurrent with the alleged making of the contract. In order to entitle the buyer to specific performance on a contract of sale, it is necessary that the buyer tender the purchase price to the seller on behalf of the buying corporation within the reasonable time implied by law unless the seller evidences an unwillingness or inability to convey. Also stated in A.B.C. Auto Parts, the court stated that â€Å"in order to entitle him to specific performance on this contract it was necessary that Kagan tender the purchase price to the defendant on behalf of the plaintiff corporation within the reasonable time implied by law unless the defendant evidenced an unwillingness or inability to convey.† There was evidence that Kagan was ready, willing and able to perform, and this was all that was required in the circumstances. ANALYSIS: The Massachusetts Superior court may deny specific judgment as stated in A.B.C. Auto parts, an order Teri to return the deposit with interest to Jack concurrent with the making of this contract, if the judge uses his judicial discretion in doing so. CONCLUSION: Therefore Jack is due his duty of specific performance because of the binding contract that he had with Teri. However, the judge may use his discretion and deny the specific performance to Jack and require the return of Jack’s deposit as stated in A.B.C. Auto parts. It is to the judge’s judicial discretion.

Robert Peel Nine Principles

Robert Peel Nine Principles Free Online Research Papers Before 1829, law enforcement was normally handled by regular people who volunteered, sheriffs, constables and night watchmen. They were an informal unorganized group who were trying to solve crime without some type of organized charter. Robert Peel, Home Secretary in the British Cabinet, recognized some of the problems with this informal group and suggested solutions to the problem, community policing. Peel believed that prevention of crime could be done without invading the lives of society. (Gaines) Peel established nine principles to his theory of policing. This paper will show the connection between Peel’s nine principles and its connection to modern day policing, compare and contrast the differences between Peels model and American policing model. The first principle states that the basic reason for having a police force is to prevent crime and disorder. (Cole) Peel established the police, also known as Bobbies, and the introduction of beats were performed by Bobbies. Law enforcement today are still carrying out the first principle, as law enforcement agencies still patrol neighborhoods trying to prevent crime. In the beginning patrol was done on feet until the invention of automobiles. With the invention of the automobile, patrols became more effective and gave officers more area to cover in a shorter time frame. In the community I live in, there are regular police patrols all day and night. The community also has monthly meetings with the patrol officer once a month. This is a perfect example of Peels first principle. Peel’s second and third principle deals with public respect and cooperation. It says police must have public approval to be effective and the police must secure the willing cooperation of the public to obey the law in order to have respect of the public. (Cole) In the United States, our society is so diverse that it is necessary for police to understand the different cultures that make up the neighborhoods that they patrol. This can be done through cultural diversity training and education. With community policing the officers will take a more community involvement stance. No longer does an officer sit in his patrol car and wait for a call that a crime has happened. Within this type of policing, the officers will have a zone in which to work in during their shifts. This is their area and they will work to get to know the citizens of the community and help out in any way they can. The officers will make their presence known and also rely on community citizens to report any suspicious behavior or tips on criminals in the area. (Gaines) This method takes a lot of trust on the officers part as well as the citizens part. They will have to trust each other and know that each other is looking out for them. Many citizens have stated to several agencies that when they know the officers they start to view them as part of their family and are willing to look out for their officers and help keep them safe. (Gaines) Peels fourth, fifth and six principle deals with the use of police physical force. It States the degree of cooperation from the public declines with the use of force; observe impartial service to the law; and police must use physical force only after using all other means to obtain compliance. (Cole) In today’s society excessive force has been a public concern and the first sign of neighborhood mistrust in police. It is very important that police have the help of the public in order to perform their duties effectively. Gaining the trust of a neighborhood takes time and only one incident to lose that trust. When people have no respect for police officers, they will ignore the demands of police officers. By law, the police have the right to use legitimate force if necessary to make an arrest, maintain order, or keep the peace. Gaines) Just how much force is appropriate under various circumstances can be debatable. When an officer uses excessive force, he or she violates the law. Jerome Skolnick and James Fyfe define police brutality as a conscious and deliberate action that a police officer undertakes toward suspects who are usually members of a powerless social group (for example, racial minorities or homosexuals). Gaines) most brutality is directed against minority groups or otherwise powerless populations. Officers who engage in brutality rationalize their use of extralegal force; they claim they are punishing those groups that threaten to disrupt the social order. (Sigel) The importance of understanding racism in the context of police brutality cannot be underestimated. Many police automatically regard racial minority group members as potentially dangerous regardless of their particular activities, gestures, or attire. This perception of racial minority citizens as â€Å"trouble† sometimes translates into racially discriminatory police behavior. (Sigel) Robert Peel last three principles deals with securing the welfare of the public; enforcing laws and not having the right to punish; and the measure of police effectiveness. (Cole) Every person and organization has the right to have police protection regardless if the person is guilty or innocence. When the KKK has marches, the police are always there for their protection regardless of what their beliefs may be. When taking an oath to serve and protect, police officers promise to preserve the dignity and respect the rights of all individuals, and to act with honesty, courtesy and regard for the welfare of others. (Gaines) Unfortunately, this pledge sometimes puts officers at the homes of people they dont particularly care for, people who are less than truthful, people who may even be guilty of unspeakable acts and situations that may go against their beliefs. But this oath requires officers to serve and protect, even when their heart isnt necessarily in it. Is community policing effective? Many chiefs of police and mayors credit community policing with lowering crime rates. They claim that community policing has restored order in neighborhoods where once open-air drug markets thrived and gangs hung out. (Grieve) New York City is a prime example. The zero tolerance policy, which has been given a showcase in New York City, holds that no crime- not the breaking of a window, not the jumping of a turnstile, not drinking in public- is too insignificant to capture the swift, decisive attention of the police. (Bohm) Arrest more petty offenders and make more arrests for petty offenses today, go the reasoning, and you will have fewer hard-core criminals tomorrow. Under Mayor Rudolph Giuliani, the NYPD returned to a policy of proactive policing, frisking more than 45,000 suspects for guns and other weapons in 1997 and 1998. (Sigel) According to police officials, New Yorkers are getting results that range from fewer panhandlers to fewer shootings and murders. (Sigel) Some critics will argue that community policing does not prevent crime. No one knows what community policing is, according to criminal justice professor Carl Klockars. (Bohm) Even though a majority of police departments in America claim to be doing community policing, the differences between the actual operations may be significant. Community policing as it is organized in New York is different from its practice in Chicago, Washington, and Philadelphia. The lack of precision in defining community policing makes it impossible to say with any certainty that community policing is causing crime rates to decrease. (Grieve) The evidence from particular communities used to demonstrate that community policing reduces crime is suspect. By appealing to anecdotal evidence to support the claim that community policing reduces crime, proponents make a hasty generalization on the basis of a very few and possibly unrepresentative cases. (Gaines) There are differences as well as similarities to Peels model and the American model. Americans selectively incorporated parts of the London model. They adopted the approach of crime prevention through patrol and organized police agencies along military lines. (Gaines) But the London Metropolitan Police were too elitist for Americans. Whereas the British made their new police an agency of the national government, Americans opted for a more democratic police. Americans were given a much more direct voice in police administration than the British. (Grieve) Power and authority were highly centralized in the London police, and the police department was insulated from political influence. Unlike the London police, American police departments were decentralized with political leaders in wards and neighborhoods exerting power over police recruitment, policies, and practices. The evolution of modern day policing has had many failed attempts and false starts since the early Nineteenth Century and Peel’s principles. Community policing involves and is certainly justified as necessary by Peels Principles. Established in 1829, The Principles currently are applicable and used in law enforcement agencies and community policing organizations today. Though they are not officially declared a code of ethics, they are indeed based on required ethical behavior of law enforcement and the public. (Grieve) Although there are some critics who do not agree with community policing, it seems to work for my neighborhood and the community really like the involvement of the police. Research Papers on Robert Peel Nine PrinciplesThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraThe Relationship Between Delinquency and Drug UseAssess the importance of Nationalism 1815-1850 EuropeNever Been Kicked Out of a Place This NiceHip-Hop is ArtEffects of Television Violence on ChildrenDefinition of Export QuotasRelationship between Media Coverage and Social andBringing Democracy to Africa

Free Essays on Soc

Social movements When George Wallace took office of as the governor of Alabama, he declared â€Å"segregation now, segregation tomorrow, segregation forever†, transformed our society with social movement. Social movement is a conscious effort to bring about or prevent changes. (470) Social movement are more structured than other forms of collective behavior, although they might not be centrally matched. The civil rights movement has within it numerous organizations, recognized leaders, and sets of roles and statuses. A group of people can stand together and protest for a couple of hours, but a movement can last for years. Most social movements try to make changes, but they get unfair changes. In chapter 15 social movement is classified into four types. The first one is Revolutionary movement, is for total major change in society. Revolutionary movements typically resorts to violence or some other illegal action. The second one is Reform movements, look for only a incomplete change in society. They support the existing social system as a whole, but they try most to improve the system by taking away its blemishes, most through legal issues. The third type is Resistance movements, which look to preserve an existing system by refuse to go along with social change. For example the Ku Klux Klan try to racial integration. The four type is Expressive movement, wants to change the individual, not the society. Most are religious, aimed at converting individuals to particular faith. (448) The causes of social movement are that there are so many thing for people to do in the world like work, shop, hunt, etc.. According to Eric Hoofer’s frustration theory people that participate in social movements are troubled and use social movement for a scapegoat to hid away from their own problems. That many lead us to the answer to the question in chapter 15 asking (Why would people instead spend their time promoting a social movement?)... Free Essays on Soc Free Essays on Soc Social movements When George Wallace took office of as the governor of Alabama, he declared â€Å"segregation now, segregation tomorrow, segregation forever†, transformed our society with social movement. Social movement is a conscious effort to bring about or prevent changes. (470) Social movement are more structured than other forms of collective behavior, although they might not be centrally matched. The civil rights movement has within it numerous organizations, recognized leaders, and sets of roles and statuses. A group of people can stand together and protest for a couple of hours, but a movement can last for years. Most social movements try to make changes, but they get unfair changes. In chapter 15 social movement is classified into four types. The first one is Revolutionary movement, is for total major change in society. Revolutionary movements typically resorts to violence or some other illegal action. The second one is Reform movements, look for only a incomplete change in society. They support the existing social system as a whole, but they try most to improve the system by taking away its blemishes, most through legal issues. The third type is Resistance movements, which look to preserve an existing system by refuse to go along with social change. For example the Ku Klux Klan try to racial integration. The four type is Expressive movement, wants to change the individual, not the society. Most are religious, aimed at converting individuals to particular faith. (448) The causes of social movement are that there are so many thing for people to do in the world like work, shop, hunt, etc.. According to Eric Hoofer’s frustration theory people that participate in social movements are troubled and use social movement for a scapegoat to hid away from their own problems. That many lead us to the answer to the question in chapter 15 asking (Why would people instead spend their time promoting a social movement?)...

Classic Music and its Form Essay Example | Topics and Well Written Essays - 750 words

Classic Music and its Form - Essay Example There are three important composer in the classical period: Haydn, Mozart and Beethoven. They are responsible for many of the changes of the structure of musical forms of movements . The names of the pieces often illustrated what was going on in history or the name of the person for whom the piece was commissioned. Chamber music was reinvented. The symphony was reinvented. The Sonata Form is the foundation for the symphony's first movement, the sonata, the string quartets and the concerto. (ThinkQuest) The Sonata is for one solo instrument and the piano or harpsichord. The form changed a little bit from the baroque period. It is called the "Sonata Principe". (ThinkQuest) It has three movements: introduction of one theme, then the second theme is introduced. In the second movement, the two themes are developed and played together. The final movement plays the two themes giving the listener a sense that the chapter is being finished. The most important instrument can be the violin, flu te or oboe for example. String Quartet was invented by Haydn. It has two violins, one viola and one cello. There are four movements. Other chamber music was performed as the concerto with a string orchestra or the Concerto Grosso with a symphony orchestra. Haydn worked on all forms. He composed over 1000 pieces of music (Burrows 138 ) Orchestra Music became bigger in the classical period. It was not just chamber music. ... The forms of the movements took form in early classical music. In Beethoven's 9th Symphony it was not used. The first movement is the "sonata allegro". This form was contributed to Haydn. It was used in the early classical period as it was more open and less complicated than the sonata form in the Baroque period. It is usually in the ABA form but can be in different variations. The second movement is in theme and variation. By the height of the Baroque period, the theme was played and then the variation was a mathematical effort to give every possible variation to sound. In this period the variation was more musical and the flowing of the music was more important than the chords. A Minuet and Trio is the third movement in ABA form. (Grout 486) The time is in 3/4 taking after a dance. The middle section is played more quietly often with solo instruments. The Rondo finishes the symphony with a bright quick piece of music with the theme and quickly in ABA form. Franz Joseph Haydn (1732- 1809) was self taught. He helped establish the symphony form that we know today. He has 108 symphonies that are attributed to him (Burrows 137). Each one improves on the simplistic baroque form. The string quartet where there are four equal players is his true gift. (Grout 491) Mozart and Beethoven go on to write many more string quartets. Wolfgang Amadeus Mozart (1756-1791), a child prodigy who died a pauper. He was a prolific composer of all genres of music. (Burrows 149) Because he had played in all the courts of Europe, he used the styles of music in his own compositions. He was one of the first composers to try to work for himself without having to rely on a patron. Perhaps this is why he died a pauper. Ludwig Beethoven (1770-1827) was not as prolific a composer but his compositions

Achieving Success on International Assignments Essay

Achieving Success on International Assignments - Essay Example As more companies grow and become globalised many employees are also being charged with international assignments and therefore it is important to be prepared. This involves assessing your own personality, team skills, as well as leadership in order to make sure they match international. With these important personal and corporate skills gained through experience with many people from across the world serving in different I believe I am ready to take up an international assignment anytime it is presented my way.  If sent for an international assignment I believe I will easily achieve success owing to great interpersonal skills gained over time. I have a strong confidence in myself, self reliant and proven ability of working independently with little or no supervision at all. As an individual I also am well versed with major international languages and am open to learning new languages used in whatever host country. When faced with obstacles I have observed myself to be very resilie nt and have persevered extremely difficult circumstances. I also view myself as a very flexible individual with impeccable ability to strongly face and come out of uncertainties unshaken. Another great personal trait that I know in myself is the ability to interact with all kinds of people, tolerate everyone and uphold respect for other people as well as their cultures even if they are not familiar. This has helped me to get along well with persons from all spheres of life and I therefore believe will also influence my fast adapting.

How the internet has changed world culture Essay - 2

How the internet has changed world culture - Essay Example In the modern world, people are always coming up with new innovations in reference to technology. To understand the impact of the internet on various aspects of our culture, it is important to define culture. Culture is peoples way of life. It includes collective and common principles and ideals, notions, and traditional relic that defines a group of people passed across generations. Computers and the internet have changed our education system. Due to the easy access of information, people are able to advance in terms of education. The internet has also impacted on trade and industry. The internet gives people a platform through which they can advertise and promote their products. People therefore get clients or customers through the various social sites. This has significantly improved the financial conditions of many individuals (Bradley and Carvey 104). Through the internet, people are able to research and comprehend the cultural values and traditions practised by other communities. This has made work easier. In other words, people used to travel for long distances to research and learn other cultures. The internet has changed the way people communicate and relate with each other. In the past, people used to have a physical meeting in order to socialise. Today, this trend has changed since people can easily catch up through the many social sites facilitated by the internet. People can socialise today using mobile phones and personal computers. In fact every gadget of communication today has been computerised. It is easy to find people socialising via the internet like friends but in real sense they have never met. Communication and interaction in homes has also changed as a result of computers and the internet. Today children do not find time to connect with parents and other people in their lives because computers have occupied their free time (Bradley and Carvey 104). On the other hand, people have forgotten their cultural values as a

Haleeb Relaunch Report Essay Example for Free

Haleeb Relaunch Report Essay Current Size, Growth and Profitability: Recently, Haleeb Foods has reached a turnover of Rs. 9. 2 Billion in the year 2009. It was a loss, though, as Haleeb Foods has been experiencing a slump since 2-3 years due to internal management and quality issues. Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesn’t lose its market share to its competitors. For Haleeb it might be difficult to maintain its market hare in a market where the loyalties exist for such brands as Nestle and Olper’s. These brands have been in the milk industry and have left a mark in the minds of consumers in terms of quality. Competition seems to be getting tougher as a result of new players entering the dairy market. Haleeb’s primary competitors are Nestle milk pack and Olper’s milk. The Secondary competitors are Nirala, Halla, Good milk and Gourmet milk. Primary Competitors: Prema: Prema milk fresh, pure and nourishing, straight from our own state-of-the-art dairy farms. With the combination of natural vitamins, minerals, and a great creamy taste, Prema milk provides truly natural milk, with all the essential nutrients needed for healthy bodies and bones, including rotein, calcium, riboflavin and vitamin A. As an all purpose milk, Prema milk is perfect for the whole family for drinking, cooking, as well as a tasty tea whitener. Prema has a market share of 20%. Olper’s: Launched on March 20, 2006, Olper’s milk is EFL’s standardized and homogenized pure UHT (Ultra heat treated) milk with 3. 5 % fat and 8. 9 % solid non-fats. It is EFL’s premier brand, and the choice of quality-conscious consumers who only go for the best. It is available in easy-to-open, 6-layered Tetra Pak Brick Aseptic red packaging and comes with a 3 months shelf life. Olper’s has a market share of 20%. Nestle Milk Pack: Pure, rich and delicious NESTLE MILKPAK standardized UHT milk benefits from Nestle’s expertise in bringing you the very best life has to offer and benefits from 140 years of consumer trust. It comes in four convenient packages and provides a nutritious value to its consumers by educating them about the advantages of milk. They provide valuable information on the packaging and advertise how Nestle milk provides all the essential nutrients. In another words they keep in track of the changing trends and the change in consumer preferences. The market share for Nestle milk pack is 30%. Secondary Competitors: Nurpur, Nirala, Good milk and Gourmet milk altogether comprise of about 10. 5% of the total market share. SWOT ANALYSIS Strengths: * Ultra-Modern technology: Haleeb Foods is using a high-tech modern UHT plant known as â€Å"Tubular Heat Exchange System† in which there are closed pipes of hot and cold water which treat the milk at the time. In this process, the milk is first revolved around the hot pipe which raises the temperature to about 140*C to kill bacteria and other germs and then around the cold pipe which lowers the temperature to around 2-3*C. This process gives the milk its natural thickness and taste. Whereas its competitors use â€Å"Heat Injection System† in which steam is injected into the milk to kill the bacteria and then cooled down The Brand â€Å"Haleeb†: Haleeb is one of the oldest UHT Milk providers of Pakistan and has developed its name through out the country. Every person, whether it be a child or an adult or an elderly, knows about this name and would prefer buying Haleeb Milk rather than any other new ones. It is using the ‘corporate brand strategy’ i. e. making use of the corporate image to affect customer purchase decisions. Examples are Haleeb yoghurt, Haleeb butter, Haleeb milk. Here what is important is not only the reputation of the company but also the concept of customer loyalty to the brand. * Owning the color â€Å"Blue†: Haleeb from the very beginning has identified and associated itself with the color Blue. Every time a person enters a grocery shop and sees a blue pack on the milk shelf, he/she instantly recalls the brand as Haleeb which gives it a competitive edge over its competitors such as Olper’s or Ollwell or Nestle. * High Quality Milk: Haleeb has always provided the best quality milk as it claims â€Å"SAB SE GHARA DOODH (THICKEST MILK)†. Whenever this statement is either displayed or heard somewhere, it instantly associates itself with Haleeb. * Rigorous Quality controls: Haleeb undertakes 21 rigorous quality control tests on every portion of the milk to ensure it is the best out there. Efficient Research and Development department: Haleeb often conducts researches to find out the requirements of the consumers before and even after the launch of a certain product which helps them in making changes to their products according to the consumers’ preferences. * Diversified Brand Portfolio: Haleeb, over the time period, has diversified itself into many products other than milk such as juices, ghee, butter, cheese, low fat milk, etc which gives it a competitive edge and helps it to grow even further and increases its profitability. Weaknesses: * Marketing (Advertisements): Haleeb seldom advertises its products which is a big weakness as its competitors spend a huge amount on TVC’s, Radio spots, etc. The only commercial Haleeb use, is for its milk which is quite old fashioned and doesn’t match up with the requirements of the consumers now days. Considering the competitors like Olper’s and Nestle Milk pack, their TVC,s are seen over and over again during prime times along with bill boards in every heavy traffic street. Awareness of these brands is much more as compared to Haleeb. Packaging: Haleeb, since its beginning, has been using the same packaging which has resulted as a bad sign for the company. Haleeb needs to revamp its packaging keeping consumer wants and perceptions in mind. Over the years customers are accustomed to changes as this is the era of fast transformation and anyone who does not keep up with the times will loose. Therefore Haleeb should step out of its comfort zone and co me up with a new packaging for milk with sharper colors, fancier logos and convenient packs for easy accessible usage. Haleeb is dependent upon Tetra Pak for the packaging of its entire dairy products. Tetra Pak is the only option available to Haleeb for packaging because it is having monopoly in the packaging sector in Pakistan. Due to this reason, Tetra Pak can charge them higher and it could increase the production costs. There is a bargaining power of suppliers. * Demand-Supply Imbalance: The demand for milk is not being completely fulfilled by Haleeb as it is a processor of milk rather than a producer. OPPORTUNITIES: * Increased funding by Government: Government has decided to increase farmers’ funding. This is an opportunity for Haleeb because previously due to weather conditions and other reasons there was lots of wastage of milk but now that can be reduced as farmers will be better able to store milk for longer time periods. * Awareness: Growing dissatisfaction with loose milk and increasing awareness about health and hygiene issues have led to increased processed milk consumption. People are becoming more health conscious as education is increasing in villages. The population is becoming aware of the diseases associated with loose milk coming from unreliable sources. The increase in knowledge has also created awareness for nutritional value in any content of food or drink. Nestle unlike Haleeb has used this opportunity to provide consumers with an additional proved reason to buy packaged milk. Haleeb should pursue this opportunity. * Third largest producer of milk: Pakistan is the Third largest producer of milk in the world with a total production of 32 billion liter of milk a year, whose value is more than that of the combined value of wheat and cotton, from a total herd size of 50 million milch animals (buffaloes and cows). Livestock accounts for 46. 8 percent of agricultural value added and about 10. 8 percent of the GDP. Milk is the largest commodity from the livestock sector accounting for 51 percent of the total value of the sector. Due to the steps taken by the government and private sector, country’s annual milk production is expected to grow at an additional 3 billion liters in the next few years. This is quite an opportunity for ENGRO foods as there is lot of growth in this part of the sector. Threats: * Competition: Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesn’t lose its market share to its competitors. Competition seems to be getting tougher as a result of new players entering the dairy market such as Olper’s, Ollwell, Gourmet, etc. Competition is a very important threat because in order for you to excel, you have to be well aware of the next move that your opponent will take. The idea is to prevent losing your potential customers as well as those who were loyal to you. Haleeb milk cannot afford to give their loyal customers a reason to prefer another brand.